Sustainable Nantucket Artisan & Farmer’s Market that is!
This marked week two of our local market and my commitment to taking things one step at a time, the turtle business model. So far, allowing this business room and time to grow is proving itself in the market place. In the short weeks since the market started I have had several people connect with me via word of mouth, my favorite way to advertise! Not only is word of mouth or “creating a buzz” an inexpensive way to get press it is in my opinion the most powerful way. It begins with my sharing the passion I have for creating this work which is why I love being the one in my booth connecting with people. From there people who love the work share about it with an enthusiasm I often can’t match!
It includes choosing pricing that reflects the quality of the work and standing by that pricing (I choose not to barter, discount or offer “specials” for frequent flyers, I believe those practices can cheapen the work). I find that as an American shopper we are always out for the discount and often compromise quality to get something for 20% off. I am on a mission in my own life to rid myself of that practice and assist others in the pursuit of quality. There is nothing sustainable in cheap! Truly purchasing a high quality item at a bit higher cost usually translates to a longer, happier life with that product. The alternative is usually buying that similar lesser quality item 2-3 times over the course of the same life, at the end I usually end up spending more time and energy in the pursuit of a cheaper alternative…oh boy, I wasn’t expecting that rant…!
I digress, anyhow, in the end this all means that I must employ the patience and trust principles, this kind of company builds over time not overnight. I am happy to say that in a short two weeks at market I have experienced the build already, specifically in a way that is sustainable to the rest of my life!
Keep on truckin’
wildbulldesigns 